Mobile technology has taken over the world, and it’s not done growing. Tablets and phones have become some of the most critical channels for brands to engage with their customers.
That doesn’t mean that an app is right for everyone. Mobile web design has come a long way, and websites offer versatility that apps can’t always match. Also, new mobile apps can be hard to discover, which means you need to be prepared to market an app robustly.
But if your app has a valuable job to do and the right support behind it, it can be an incredibly powerful tool for your brand. It might even achieve the holy grail – daily use and engagement by your target audience.
Design never stands still, and any brand investing in a new site wants it to look and feel contemporary. But the philosophy behind website design should stand the test of time. We believe that discovering and serving the needs of human users – your brand’s audience – is the single most valuable thing a website design company can do for you as a partner.
We know you’re not just looking for an amazing designer (although we have those). You’re choosing a partner to help guide you through the process and realize your business goals. And we’re passionate about a collaborative process that uncovers your brand’s story and ensures that story told in the most compelling way possible.
From the technology, to the process, to assembling the right team, every aspect of the effort requires planning, communication, and experience.
What should you be looking for in a custom development partner? Obviously, development talent and experience are all-important. However, a true partner must also quickly identify business requirements, communicate clearly and transparently, and have a tried-and-tested process that’s robust from planning to QA.
We’re software engineers first, at the heart of everything we do is business value and clean code craftsmanship.
Every brand has its own story, but at the heart of every brand story is the brand’s promise to its customers. Are you promising fun and excitement? A safe car to get you from point A to point B? From that core promise, every picture, every icon, every page, and every point of interaction needs to advance that perception and develop your story. Storytelling is much more than writing lengthy copy or clever one-liners. Every aspect of a website, from design language and image selection to content and user experience, must all come together.
How you’re guided through the process is almost as important as what’s ultimately designed.